A noticeable shift is happening in the cinema lens industry: autofocus cinema lenses are no longer a rare experiment but are rapidly becoming a serious category. The market is expanding with increasing speed, and the direction is strongly influenced by camera system evolution and real-world production demands. Sony’s Influence on the Cinema AF Ecosystem Sony A major driving force behind this trend is the push from Sony’s ecosystem toward high-performance cinema-oriented camer

In the world of imaging, lenses are usually treated as the core of everything—sharpness, resolution, optical perfection, technical control. But something entirely different enters the scene here: Znonz, a device that challenges the very idea of what a lens should be. It is not a lens in the traditional sense. In fact, it barely fits into the category at all. Instead of glass elements and carefully engineered curvature, it operates through a completely different principle—turn