At the latest CP+, one of the most unexpected yet exciting announcements came from a collaboration that immediately caught the attention of photographers and filmmakers alike: the partnership between Schneider Kreuznach and Samyang Optics, working together to develop a new generation of cinema and photography lenses that aim to merge high-end optical heritage with modern accessibility. This is not just a co-branding exercise. It feels more like a collision between two philoso

A noticeable shift is happening in the cinema lens industry: autofocus cinema lenses are no longer a rare experiment but are rapidly becoming a serious category. The market is expanding with increasing speed, and the direction is strongly influenced by camera system evolution and real-world production demands. Sony’s Influence on the Cinema AF Ecosystem Sony A major driving force behind this trend is the push from Sony’s ecosystem toward high-performance cinema-oriented camer